When most people think of goodwill, they think of a kindly feeling of approval and support. A businessperson also defines goodwill as the value a business attains through its brands and its good reputation. To a Rotarian, Goodwill means that our integrity and reputation allows us to go and do what others cannot. 'Service above Self' is the way a Rotarian builds goodwill, and with it our reputation and integrity. The Four-Way Test refers to better friendships, not more friendships. Better friendships are built on five attributes: respect, trust, reciprocity, shared experience, and mutual enjoyment of each other’s company. If you desire better friendships, first examine if respect, trust, and reciprocity exist. Without them, it’s unlikely you will have shared experiences or enjoy each other’s company. One advantage of membership in Rotary is you meet people who are easy to respect and trust and who know how to reciprocate. Being engaged in your club provides opportunities to share experiences and enjoy each other’s company |